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Combining quantitative and qualitative analysis, we examined the forms, social identities, and emotions embedded in these templates. We traced the top 100 templates in meme generators in English, German, Spanish, and Chinese, using 10 examples to typify each (n = 4000). By conceptualizing such templates as expressive repertoires that simultaneously enable and limit expression, we examined global and local dimensions of mainstream meme culture. This study uses meme templates as a lens for exploring cultural globalization.
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